Giving Tuesday 2024: A Simple Way for Canadians to Give Back
Giving Tuesday returns on December 2 - a global movement embraced by communities across Canada, inspiring people to pause, reflect, and support the causes they care about most.
What began in 2012 as a small idea in New York has grown into the world’s largest generosity movement. Today, Canadians from coast to coast participate each year - from local acts of kindness to major fundraising campaigns supporting thousands of charities.
Last year, Canadians contributed tens of millions of dollars online in a single day, along with countless volunteer hours and acts of kindness - showing just how powerful this movement has become across the country.
Why Giving Tuesday Matters in Canada
Giving Tuesday acts as a reset after Black Friday and Cyber Monday - shifting the focus from consumerism back to compassion.
In Canada, the movement first took root in 2013 and has since become a major generosity moment. Each year, Canadians step up to support causes they believe in, champion community needs, and shine a light on registered Canadian charities doing important work across the nation.
But some of the most meaningful impact happens in quieter moments - families sitting together asking:
“Which Canadian charities matter to us most, and how do we want to give together this year?”
Giving Tuesday sparks conversations about values, purpose, and how generosity shapes who we are as Canadians.
How Canadians Can Participate This Year
Whether you give through your GiveWise Giving Fund or directly to a charity you love, there are many simple ways to make Giving Tuesday meaningful:
1. Support a Registered Canadian Charity
Search and give instantly to any CRA-registered charity directly from your Giving Fund - from local shelters to national programs and global relief organizations with Canadian registration.
2. Update Your Giving Goal
Reflect on what matters most to you this season and align your giving around the causes closest to your heart.
3. Share Your Support
Post an #UNselfie or use the hashtag #GivingTuesdayCA to highlight Canadian charities you support and inspire others across the country to join in.
An #UNselfie is a "selfless selfie" where a person covers their face with a sign or card to raise awareness for a cause or share a charitable act, instead of focusing on themselves. This trend is often used to promote organizations and causes, especially during events like Giving Tuesday, by using social media to encourage others to give, volunteer, or support a good cause.
4. Give Time or Kindness
Helping a neighbour, supporting a community initiative, or volunteering locally all contribute to the spirit of the day.
Every act of generosity - big or small - strengthens communities across Canada.
Why GiveWise Supports Giving Tuesday
At GiveWise, our mission is simple:
Make generosity easier for Canadians and easier for Canadian charities to receive.
Giving Tuesday aligns perfectly with that vision. It’s a moment when people reflect on impact, talk about values, and come together to support the registered Canadian charities doing meaningful work in every province and territory.
Our team will each be supporting causes close to our hearts on December 2 - and we invite you to join us.
Learn More About Giving Tuesday
Ready to dive deeper or get inspired?
👉 Explore the history and impact of Giving Tuesday in Canada
👉 Watch a short video explaining the movement
👉 Give to any registered Canadian charity through your Giving Fund - Log In!
Together, let’s make this Giving Tuesday a meaningful moment of generosity across Canada.